2025 is going to be quite the ride for creatives. Generative AI is no longer just an emerging tool—it’s poised to dominate creative services. Platforms like Midjourney have already revolutionised how we approach visual storytelling, empowering creatives to produce consistent, high-quality imagery with speed and ease. But this is just the beginning.
from Fashion shots to Brand guides
Groundbreaking platforms like Runway are dispelling the myth that AI-generated video lacks control and photorealism, while Kling AI, Luma, and Sora are also reshaping what’s possible in 3D and cinematic production. These tools are driving a seismic shift, giving creators (and the public, who are embracing their creative urges) the power to achieve results that were previously reserved for master artists across all creative sectors.
This transformation is not confined to traditional media. AI is already making waves in product advertising, product shots, and fashion, from the automotive industry to apparel. Imagine platforms where you can simply upload your product, and within moments, an array of visuals tailored for different audiences and channels is ready to go. Companies like Coca-Cola have already tested the waters with AI-generated ads, and Mango has embraced AI-generated models for their campaigns, proving just how accessible and impactful these tools can be. See some examples here
Product UI to Product advertistments
BMW has also embraced AI, most notably with their project "The Ultimate AI Masterpiece," which used AI to create unique artwork projected onto the BMW 8 Series Gran Coupé. They’ve even collaborated with virtual influencer Lil Miquela for the launch of the iX2 model, showcasing how AI can redefine engagement in automotive advertising. These initiatives highlight how AI is not only streamlining production but also creating immersive, personalised experiences that resonate deeply with audiences.
It wouldn’t surprise me if, by the end of 2025, we see a top-grossing movie produced entirely with AI—scripts, visuals, and edits crafted through these platforms. With tools like Midjourney leading the charge in visual design, and Runway delivering cinematic-quality video, the barriers to creating feature-length productions with AI are rapidly vanishing.
For creative professionals, this tipping point is both exhilarating and urgent. Clients will expect faster turnarounds, unparalleled customisation, and cost-efficient solutions—demands that AI can meet with ease. Ignoring this shift could mean falling behind in an industry that’s evolving faster than ever.
That said, 2025 isn’t just about the tools; it’s about how we wield them. As I’ve explored in my posts The Double-Edged Sword of Generative AI and The Buzz About AI, the challenge remains to balance AI’s efficiency with human creativity and authenticity.
The stage is set for a revolution in creative services, product advertising, and even entertainment. 2025 will be the year we redefine creativity, embrace innovation, and perhaps witness a new era where AI tools aren’t just part of the process—they are the process.
What do you think? Are we ready to embrace this AI-driven future, or are there challenges we still need to overcome?
