Klarna's $10 Million Creative Heist

Klarna's $10 Million Creative Heist

Creatives, brace yourselves - as we well know the AI revolution is here, and it's shaking up the entire game. Klarna, the fintech giant have just announced saving a staggering $10 million annually by integrating generative AI (GenAI) into their marketing efforts. While AI streamlines processes like rapidly generating 1,000+ campaign images in a week, a harsh reality looms for supporting creative professionals. Models, hair and makeup artists, stylists, production assistants, caterers, and venue providers could see their livelihoods disrupted as AI capabilities advance. 

Sure, AI might handle stock-like visuals, but it cannot fully replicate the human artistry these specialists bring to the table. Think about it - could an AI truly craft a jaw-dropping look with the same flair as your favorite makeup maestro? Or curate an immersive, on-brand experience like an expert stylist or venue coordinator? The personal touches and emotional intelligence these pros provide are incredibly difficult to automate. But I suspect there is going to be massive casulties.

But here's the million-dollar question: instead of playing defence, how can these creatives adapt and thrive in an AI-powered world? The answer lies in specialization and differentiation.For starters, double down on premium, bespoke offerings AI can't match. While machines churn out one-size-fits-all content, lean into your ability to deliver tailored, white-glove services that captivate clients with your unparalleled human touch. Next, don't fight the machine - augment your craft by collaborating with AI tools. Imagine a world where your signature styling techniques inform the AI's capabilities, amplifying your vision rather than replacing it.

Finally, continuous up-skilling is key. Diversify your skillset, embrace new technologies, and carve out value-added niches that position you as an indispensable creative asset, not just another cog in the machine.The data doesn't lie - a whopping 68% of consumers still crave premium, personalised experiences only the human touch can deliver. While AI might transform workflows, the creative spark that sets our work apart will always reign supreme.So, are you ready to join the creative counterrevolution? The future belongs to those bold enough to adapt and elevate their craft in this uncharted AI era. Disrupt or be disrupted - the choice is yours.

Here's my Top 5 to-do list for creatives to adapt and thrive in the age of AI:
1. Embrace AI Art Creation
Instead of viewing AI art generators as a threat, it's time to start leveraging them as powerful creative tools. Experiment with platforms like DALL-E, Midjourney, and Stable Diffusion to rapidly ideate concepts, create mock-ups, and produce initial visual drafts. Then, apply your unique artistic vision to refine and elevate these AI-generated pieces into masterful, one-of-a-kind works.
2. Automate Repetitive Tasks
Naughty naughty if you havent implemented this already across your workflows...Streamline your workflow by identifying repetitive, time-consuming tasks that can be automated using AI tools. From batch image editing and retouching to creating design variations, AI can handle the tedious heavy-lifting, freeing you up to focus on higher-level creative thinking and client collaboration. Use the fantastic Make.com to set up simple to hellacrazy automations.
3. Integrate AI Assistants
Imagine having an AI creative director on your team - one that never sleeps, has instant access to a wealth of data, and can rapidly generate ideas and content tailored to your brand. Services like Anthropic's Claude and OpenAI's ChatGPT allow you to recruit AI assistants to brainstorm campaigns, write copy, analyze trends, and more. Treat them as collaborative partners to augment your talents.
4. Upskill in Prompt Engineering
As AI models become more advanced, the ability to craft effective prompts will be a game-changer. Invest time in learning prompt engineering best practices to steer AI tools towards your desired outputs. From specifying visual styles to encoding your brand's tone of voice, mastering prompts unlocks new realms of AI-powered creativity.
5. Offer Premium AI-Human Hybrid Services
While AI may commoditise certain creative services, there will always be a demand for premium, bespoke experiences that only human experts can deliver. Differentiate yourself by designing high-end, AI-human hybrid offerings that fuse AI's efficiency with your artistic mastery and personal touch. This could include services like AI art curation, creative direction for AI campaigns, or elite post-production refinement of AI-generated visuals. There is a Skool community that I'm in that provides the lessons and the assets (thankfully) to create many useful automations, to social media posting to having a business coach brain on hand... You can find it here: (AI automations by Jack - you'll need to type this in) Its a big learning curve but its all coming with or without us.
The creative world is being disrupted, but for the bold visionaries willing to adapt, this AI revolution presents unprecedented opportunities to elevate your artistry to new heights. Stay ahead of the curve, and the future will be yours to shape.
Lots to ponder (and then act).
Source: https://www.reuters.com/technology/klarna-using-genai-cut-marketing-costs-by-10-mln-annually-2024-05-28/
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